SELECTED WORK
Netflix eCommerce
Welcome to the official Netflix Merch Shop, where your favorite shows and movies become more than pixels. Explore a carefully chosen collection of merchandise inspired by beloved Netflix content.
From stylish apparel to crafted accessories, each item links to the stories you love. Bring your passion beyond the screen as these iconic pieces seamlessly fit into your daily life, adding a touch of entertainment to your routine.
UX Case Study
Scope
Desktop app
Tools
Figma
Role
UX Designer
The Netflix Merch Shop transforms favorite shows and movies into stylish, tangible merchandise. From apparel to accessories, each piece connects fans with the stories they love. This project aimed to enhance user experience by integrating a wishlist feature, making shopping more intuitive and engaging.
Project Overview
This project integrates IMDb actor details into Netflix, enhancing the streaming experience with interactive, scene-specific actor information.
Task
Explore and add a wishlist feature.
Goal
Improve user satisfaction by enabling them to save and revisit products easily. This enhancement boosts convenience and increases the likelihood of purchases.
Result
Through detailed task analysis, we broke the user journey into 23 actions and 7 instances of system feedback. These findings guided the design process and helped create a user-centric solution that simplified shopping.
Design Process
To address the wishlist challenge, I used the Double Diamond Framework. This structured approach focused on two stages:
Discovery
Conducted Task Analysis and Usability Expert Reviews to identify user needs and existing issues.
Analyzed the user journey across key pages: Home, Category, Product, Cart, and Checkout.
Implementation
Designed solutions tailored to user needs, prioritizing clarity and convenience.
Created high-fidelity prototypes to ensure smooth handoff to engineering teams.
This methodology ensured a seamless integration of the wishlist feature, aligning with user preferences for a better shopping experience.
Research/Usability Expert Review
As a designer, I conducted expert reviews where I analyzed a design to find both its usability problems and strengths. The pages I reviewed are:
Home Page
Category Page
Product Page
Cart Page
Checkout page
Findings & Insights
The Netflix Shop is categorized 'Adhered Low' in design, offers a user-friendly experience with quick loading times.
However, improvements are needed, particularly in typography hierarchy, content consistency, image quality, and responsive layouts.
Addressing these issues would elevate user satisfaction and usability, ensuring a more polished and engaging interface.
Task Analysis
I chose task analysis because it's a smart and fundamental method in UX design. It helps break down complex tasks into simple steps, giving a clear picture of how users interact with a product, system, or process.
By understanding tasks, defining context, and considering user characteristics, task analysis ensures we create user-friendly designs that meet specific goals effectively.
Next Steps
Evaluating the success
To assess the effectiveness of the wishlist feature implementation, I established a performance evaluation framework using the following metrics:
20% rate of task success
80% frequency of errors
50% percentage of task completion
Designing a high-fidelity prototypes
Based on our study, I started creating high-fidelity prototypes. These prototypes are practical designs for our engineering teams, ensuring the proposed improvements are put into action.
Conclusion
This case study aimed to enhance user engagement on the Netflix Merch Shop by adding a wishlist feature. We identified the lack of this feature as a significant issue affecting satisfaction and conversions. Using user-focused methods within the Double Diamond framework, we seamlessly integrated the wishlist feature, positively impacting metrics and elevating user satisfaction.
This enhancement not only filled a crucial gap but also strengthened the shop's connection with users, making it a preferred online shopping destination.
